Pirie Meats changes name to CirPro

Pirie Meats. which plans to build a multi-million-dollar abattoir near Port Pirie, has had a name change, becoming CirPro last month.

Changes: Development board member Lindsay Crouch, left, and Pirie Meats CEO Reg Smythe with the original plans for the new abattoir in 2020.

Changes: Development board member Lindsay Crouch, left, and Pirie Meats CEO Reg Smythe with the original plans for the new abattoir in 2020.

The announcement came with news of a new, and international, technology partner.

CirPro CEO Reg Smyth said the name change better reflected the multifaceted business.

"Traditional protein is a significant part of what we will deliver, but there is so much new product that we will create for many markets," he said.

"The CirPro brand will enable us to more appropriately engage with nutraceutical, medical, food processing and cosmetic markets and manufacturers, and it represents our commitment to 'circular processing' and sustainable production that is fundamental to meeting the demands and expectations of Industry 4.0 and the markets we serve."

CirPro also announced a new collaboration with Siemens, a German owned multinational technology company, to help with technical corporation that will help guide the design of the Port Pirie processing facility.

"This MoU with Siemens means that we have access to knowledge across the broadest spectrum of technology with a single technology company," said Mr Smyth.

"What I really want out of this is to develop a view of what's possible."

Jeff Connolly, Chair and CEO at Siemens Australia, said that they would help identify innovation through all layers of the business.

Embracing Industry 4.0 is critical as we prepare our competitive place in the world," he said.

"But when it comes to business, what's most important is the objectives such as speed, resource efficiency, flexible production, scalability, sustainability and so on. This is what drives competitiveness.

"When you look at this against the technology solutions available today in digitalization, automation and energy efficiency, you can achieve amazing outcomes.

"However, to really achieve maximum efficiency you need to include all aspects of the business end to end - everything from interactions with your supply chain to cyber security, smart building technologies and even types of skills needed to operate the plant."

CirPro is hoping to be processing at their new state of the art facility in Port Pirie by early 2023.