Traders and their friends will take to the streets for a "bikes for business" ride as the latest promotional activity by shopkeepers to boost our economy.
It is being organised by the Business Port Pirie traders' group for Saturday, August 3, and promises to pack some crazy antics and unusual transport.
Along the route, the group hopes to sign up new members as they visit shops and introduce the benefits of joining up.
Group executive member Peter Campbell, of Midstate Hardware, is leading the charge with a Weber Baby Q barbecue, valued about $340, as the prize in a competition to be drawn from new members signed up on the day and in the week after the event.
Mr Campbell's team will field an unique four-seater cycle in the ride to add to the carnival atmosphere.
"As a business, we need to get behind other firms to work collectively," he said.
"The more businesses we can get to join Business Port Pirie, the more opportunity there is to make changes in our city.
"We all need to do it together. The ride is a good exercise, pardon the pun."
The traders' group's business manager, Deb Allen, a keen cyclist, said the eight-kilometre ride would start at the local television studios, in Wandearah Road, at 9.30am.
The route will include the city centre, Esmond Road and Prime West shopping centre, in Grey Terrace. "Dress up, show off, make some noise, get creative and, most important, promote your business," she said.
"We are asking business owners for their family and friends to come along on the ride so the they can call into the businesses to have a look.
"We are asking businesses to think about what they might like to do on the day to promote themselves to bring people into their shops.
"It will give them the opportunity to showcase their business and get a bit of traffic through."
Mr Campbell's firm will supply its quadracycle and tandem bicycles for the ride. The event will finish at his store, in Esmond Road.
In a social media message to potential riders, Ms Allen encouraged them to enjoy themselves.
"For fun along the way, think water guns, drink and food stops for kids. Perhaps riders could answer a quiz question before they are allowed to pass a business premise or win a voucher for the best costume," she said.
"It is an opportunity to network, have some fun and increase the impetus of a social media wave."