The beauty of the daffodil bloom contrasts with the suffering caused by cancer.
But on Friday, people will have a chance to look on the bright side as Daffodil Day kicks off at the Woolworths car park in Ellen Centre and Coles service desk at Centro shopping centre.
The $10 bunches of flowers will bring joy to the hearts of those fighting for a better deal.
One such person is Joy Quin, Ambassador for the Cancer Council SA.
“The daffodil is a symbol of hope. Cancer patients need hope for a good outcome. All the money raised this year will go to cancer research through the Cancer Council.” she said.
“South Australia has 26 council projects and 23 South Australians are being diagnosed every day so research is very much needed.
“We will sell merchandise including toy bears, pins and earrings.
“Port Pirie is always generous and we hope residents will once again support our appeal.
“Cancer Council helped our family a lot in past years and I realise how much support they need to continue the work they do.”
The appeal will start at 9am and continue until 4.30pm.
The Cancer Council urges people to support the event to buy daffodils to help fund vital cancer research.
In the past 20 years, more than 61,000 Australian lives have been saved by improvements in cancer prevention, screening and treatment as a result of research.
This year the event celebrates 32 years of turning Australia yellow with Cancer Council aiming to raise more than $4 million with the support of 8100 volunteers who will run more than 1300 Daffodil Day sites.
The Cancer Council invests more than $20 million in world-class cancer research projects yearly, making the organisation the biggest not-for-profit backer of cancer research in Australia.
The organisation is proud to lead the Beat Cancer Project, a flagship research funding collaboration with the state government, SA Health and Medical Research Institute and the universities.
Cancer Council chief executive Lincoln Size encouraged everyone to become involved with the event to help save lives. Don’t forget to brighten your day!