A billboard design has been chosen for a $70,000 display on the Augusta Highway that will promote the entrances to Port Pirie.
The “massive” design will feature a cut-out fishing boat, helicopter and shark to highlight tourist attractions in the city.
Two billboards, one near the Tinman roadhouse and the other north of Warnertown near the turn-off to Port Pirie, will be put up by Port Pirie Regional Council.
The design was chosen at the latest council meeting and has been prepared by local business Pirie Signs and Designs.
Chairman of the entrances committee Cr Darryl Johnson said the sign would be shaped across the top to suit the depiction of the Flinders Ranges.
“It is more of a billboard. Vehicles will be travelling past at 100kmh,” he said.
Up to $70,000 will be spent on the venture and several options were put forward.
Cr Johnson said yesterday the sign would be “big, eye-catching and show Port Pirie as the gateway to the Flinders Ranges”. “It can be used in multiple places such as Crystal Brook and Redhill. It will work for them,” he said.
“It represents the sea which is blue and red which is one of our colours in the council logo and the three icons we have picked are the most important we have at the moment.
“They can be changed if something bigger or better comes along.”
The billboards will be a steel structure with concrete foundations and cut-outs made partly of metal and composite sheet.
Councillors were trying to develop a “constant sign throughout the region” at the entrances to towns.
This was stated at a community meeting hosted by the Crystal Brook Community Association in the town institute on March 15.
Cr Johnson spoke to about 60 people.
“We are trying to get a constant sign throughout the region,” he said.
“The towns can decide what they want on the sign to promote the town.
“Port Pirie might be a sailing ship or shark in the museum. Council will vote on something soon.
“We will clean up the information bays at Warnertown and near the Tinman.
“There will be extra bins, tables and chairs and the information displays will be revamped.”
The billboards at Port Pirie would measure seven metres by three metres.
He previewed the design featuring the Italian fishing boat, Huey helicopter and Shakka the shark.
He said that once the signs were arranged for Port Pirie, the council wanted feedback from Crystal Brook about their signs.
Two signs will be located at the township.
The information bay at Crystal Brook was unsuitable to continue in its existing state.