Port Pirie Regional Council wins anti-littering award

COUNCIL have reduced rubbish around the skate park, boat ramp and beach thanks to a successful anti-littering campaign assisted by Ben Heidrich and Mav Media.

This successful campaign to reduce litter in town has won Council a 2013 KESAB Sustainable Communities Award for litter prevention, waste management and resource recovery.   

Council development and regulation director Patrick Clifton said littering is a problem in most urban areas, with Port Pirie being no exception.  

“We’ve taken the approach of working with the community,” he said.

“I think it’s been a great success.” 

Mr Clifton said there had been a decrease in littering at the skate park, beach and boat ramp.   

The anti-litter campaign video, available on YouTube, used images of BMX riders and youth at the boat ramp and beach to encourage people to put rubbish in the bin.

“There’s nothing cool about littering,” the video states.

Mayor Brenton Vanstone said the successful campaign proves that “interaction between youth and bureaucracy need not be overbearing or officious in order to bring about more litter free public places”.

“I’m referring to the anti-littering video produced by Mav Media and Ben Heidrich.  

“With the young people who produced this video, it’s encouraged a sense of ownership and pride in the skate park,” he said.   

“This is evidenced by the fact there is no graffiti here, and very little littering.”    

Ben Heidrich said when Mr Clifton asked him to produce an ad for him, he brainstormed and thought “why not get the BMX guys involved”.   

“It’s worked out pretty cool,” he said. 

“We’ve been able to show it’s cool to put rubbish in the bin”.

Mr Clifton is confident Council’s successful anti-litter campaign will mean less ratepayers money is spent cleaning up the litter. 

  “Whilst not quantified, I believe it has seen a reduction in costs associated with cleaning up litter,” he said. 

“Less, litter means less time, less money.”

The advertising campaign was run last year and Council are looking at running the same ad this year.

Kim Mavromatis, Council development and regulation director Patrick Clifton, Mayor Brenton Vanstone and Ben Heidrich from Wellington Cycles showing off the 2013 KESAB Sustainable Communities Award they received.

Kim Mavromatis, Council development and regulation director Patrick Clifton, Mayor Brenton Vanstone and Ben Heidrich from Wellington Cycles showing off the 2013 KESAB Sustainable Communities Award they received.

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